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Free Press Release Template

21 Oct 2013 9:28 AM | Anonymous

Never rely solely on press releases to generate publicity.

Everyone writes press releases, and you shouldn't do what everyone else is doing. Stand out from the crowd with a customized pitch or by sharing valuable information through your own media outlets like your YouTube channel, a podcast, or a blog.

But you can't ignore press releases.

They're a helpful tool for journalists and bloggers who rely on them to find out what's happening within the areas they cover. If a journalist loves your pitch and wants to interview you, one of the first things you should do is offer your press release. It will save a lot of time during the interview because it will include the key facts.

This week, Hubspot offered a basic press release template in exchange for your name and email address.

There's nothing spectacular about it. What you'll find most valuable, however, is the accompanying fill-in-the-blanks template that helps you with your entire promotional plan. It, too, is free, and all the information is available in one document when you opt in.

Hubspot gave no guidance on how to use links within your release.

Links are vitally important because with just one click, you can take readers to a sales page, a blog post or article, a helpful video, or a powerful call to action.

The webinar I hosted Thursday on "Google's New Rules for Press Release Links" explains important updates to the way you use press releases, and how to use links to help readers while staying out of trouble with the world's biggest search engine.

I'll send the links to the video replay and all the bonuses later today or tomorrow. If you missed it, you can still register here.

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